Sector 111, on the Gurugram side of the Dwarka Expressway, is where M3M India has placed one of its most closely watched recent launches. M3M Elie Saab Residences is a collaboration between M3M India and the haute couture house ELIE SAAB, situated in Sector 111, Gurugram, at the Smart City Delhi Airport (SCDA). The development sits within the Billionaires' Block, an ultra-luxury, highly zoned enclave of about 170 acres, and the block is planned as a closed luxury residential area where only branded residential properties are permitted. The collaboration marks the introduction of the country's first haute couture branded residences in Sector 111, Gurugram. Publicly listed configurations describe only 300 exclusive residences, limited to spacious 4-bedroom homes, with apartment sizes officially confirmed to range from 4,200 to 4,650 square feet, positioning the project well above the typical unit size seen elsewhere on the corridor.
The Elie Saab collaboration is not M3M's first commitment to this pocket of Gurugram. M3M India carries a portfolio described as having 28 completed projects, 5 upcoming ones, and 19 currently under construction across the region, and Sector 111 already carries an earlier residential bet in M3M Crown, positioned on the Dwarka Expressway in Sector 111, near SCDA, Diplomatic Enclave II, and IGI Airport, at the center of connectivity between Delhi and Gurgaon. The developer has also carried its commercial ambitions into the same sector: M3M Smart City Delhi Airport is planned as a commercial development with retail, F&B, multiplex and business suites in Sector 111, Dwarka Expressway, in the heart of New Gurugram, reflecting M3M's pattern of pairing a residential launch with an adjoining retail or mixed-use component in its newer corridors. For prospective buyers, this means Sector 111 is not a single-project experiment for M3M but a locality where the developer has layered residential, branded-residence, and commercial products over successive launch cycles.
M3M India's presence on the Dwarka Expressway sits atop a broader company history rooted a few kilometres away on Golf Course Extension Road. In 2007-2008, Dignity Buildcon Pvt. Ltd., a real estate agency owned by the Bansal family, bought land in Sector 66 in Gurgaon for INR 22.21 crore, and the formal company, M3M India Private Limited, was founded in 2010 by Basant Bansal, with the company headquartered at the 41st floor of M3M International Financial Centre (IFC), Sector 66, Gurugram, a building it developed itself. Promoters Roop Bansal and Pankaj Bansal lead alongside the founder. From that single land parcel, M3M had launched and delivered more than 50 projects pre-2019 across residential and commercial segments, a portfolio that today spans landmark projects including M3M Golfestate, M3M Latitude, M3M Merlin, M3M Polo Suites, M3M Crown, M3M Antalya Hills, M3M Skywalk, M3M IFC, M3M Urbana, M3M Tee Point, and M3M 65th Avenue. The company's sales infrastructure has followed its westward push toward the Dwarka Expressway: M3M Experia, Sector 113, Dwarka Expressway, Gurugram, sits directly adjacent to Sector 111, giving the developer an operating base a short drive from both M3M Crown and the Elie Saab launch.
Sector 111 belongs to the newer cluster of sectors that make up what is locally called New Gurgaon. Sector 111 is a developing residential locality in Gurugram located along the Dwarka Expressway, with a PIN code of 122017, situated near Sector 110A, Sector 112, and Sector 113. Its position close to the Delhi border is central to M3M's positioning strategy: Yashobhoomi Dwarka Sector 25 Metro Station on the Airport Express Line is about 6.5 km away, while Gurgaon Railway Station is around 7 km away, and IGI Airport is reachable within 25-30 minutes through expressway routes. The Elie Saab marketing material takes this further, describing the block as directly on the expressway with fast airport access. Market pricing across the sector has been moving up alongside these launches: property rates in Sector 111 range from Rs. 13,650 to Rs. 18,700 per sq ft for 1-4 BHK apartments and luxury residential projects, with rising buyer demand in 2026 due to Dwarka Expressway connectivity and proximity to Delhi and IGI Airport. Social infrastructure is filling in around the same corridor, with ORCHIDS The International School, Park Hospital, and Pacific D21 Mall within 2-5 km of the sector. This combination of an operational expressway, airport-line metro access, and improving retail and healthcare cover is what allows a developer like M3M to run a premium residential product and an ultra-luxury branded one side by side in the same sector.
Buyers here are effectively choosing between two distinct M3M propositions in the same pin code. M3M Crown represents the developer's mainstream luxury format on the expressway, while M3M Residences by Elie Saab sits at the top of the company's current price ladder, with publicly quoted starting prices in the ten-crore-plus range for 4-BHK units built around private lift access, 12-foot ceiling heights, floor-to-ceiling double-glazed glass façades, and a private deck with plunge pool. Both products draw on the same locational argument: seamless connectivity to IGI Airport, Delhi, and Gurugram's prime business districts via the Dwarka Expressway. For a developer whose scale was built on Golf Course Extension Road and Sector 66, the Sector 111 push, anchored by a globally branded couture collaboration, signals where M3M is directing its next phase of growth in Gurugram.