M3M India was founded in 2010 by Basant Bansal, with Roop Bansal and Pankaj Bansal as promoters, and is headquartered at M3M International Financial Centre in Sector 66, Gurugram, a building it developed itself. Founded in 2010 on a single land parcel in Sector 66, the company has delivered 36 projects across 20 million sq ft and has another 21 projects covering 40 million sq ft under active construction. Today M3M is ranked No. 2 in India and No. 1 in North India by sales volume. That scale is visible across the Southern Peripheral Road (SPR) corridor itself, where developers such as M3M, Emaar, DLF, and Tata Housing dominate this stretch, and where M3M's own footprint runs from mid-income addresses near Sector 68-70 to premium high-rises around Sectors 71-73.
M3M Prive 73 is a Commercial Colony situated in Sector 73, Gurugram, developed and promoted by M/s Lavish Buildmart Private Limited, registered with Haryana RERA vide registration number RC/REP/HARERA/GGM/333/65/2019/27 dated 24.05.2019. The project reworks the high-street retail format for this stretch of Gurugram: it is spread over 2.75 acres of land and offers a special place for shopping and dining, with design inspired by Burlington Arcade in London, with UHA London as the architecture firm on the project. The building is organised as a 5-level stacked structure to ensure maximum visibility, with grand double-height showrooms, open-to-sky green terraces, and rooftop dining spaces across the retail floors.
M3M Prive 73 sits directly on the road network that carries much of southern Gurugram's daily traffic. It is strategically positioned just off the 90-metre-wide Southern Peripheral Road (SPR), offering excellent last-mile connectivity, with direct entry from both NH-8 and Sohna-Gurgaon Road. Golf Course Extension Road itself is a short distance away, since the Golf Course Road Extension is only 150 metres from the complex. For a retail and F&B format, this places the project inside a catchment where daily commuter and resident traffic already converges, rather than at the edge of it.
Beyond the immediate road network, Sector 73 connects into wider NCR infrastructure that matters to footfall-dependent formats. NH-8 is approximately 6-7 km away, giving access to Delhi and IGI Airport, which can be reached in about 30-35 minutes during non-peak hours, and the Sector 55-56 Rapid Metro Station is around 3-4 km away, offering connectivity to Sikanderpur Metro Station on the Delhi Metro Yellow Line. A further upgrade is on the horizon: a metro line extension under the Haryana Mass Rapid Transport Corporation is planned along SPR, connecting HUDA City Centre to Cyber City.
The immediate neighbourhood mixes established gated communities with office parks, which is the combination a high-street retail project depends on for both daytime and evening footfall. The complex is surrounded by premium residential properties like Central Park 2, Tatvam Villas, Park View City 1, Nirvana Country, Greenville, Piramanti, and Vipul Greens, and sits close to major office hubs like BMW Training Centre, Vatika Business Park, Aricent Candor Tech, Digital Greens, and Corporate Greens. This pairing of residential density and employment nearby is consistent with how M3M has positioned its other SPR-facing retail assets, including M3M Broadway a short distance away on Sector 71, and M3M 65th Avenue, both of which draw on the same commuter and resident base along this corridor.
Sector 73 forms part of a longer arterial spine that has reshaped southern Gurugram's real estate map over the past several years. SPR is a 16-km arterial corridor connecting Gurgaon-Faridabad Road to NH-48, linking key roads such as Golf Course Road and Sohna Road at Badshahpur Chowk, and spans multiple sectors including 69, 70, 70A, 71, 72, 73, 74, 76, 77, 78, 79, 79B, and 80. Pricing along the corridor has moved up meaningfully: property prices along the SPR have surged nearly 125 per cent between December 2022 and December 2025, with average prices now exceeding Rs 17,000 per sq ft. Within Sector 73 specifically, published estimates for residential rates in 2025 cluster in the ₹8,500 to ₹13,000 per square foot range, positioning the sector as an accessible entry point relative to older corridors such as Golf Course Road, where comparable projects often exceed ₹25,000 per sq ft.
Social infrastructure along the corridor has kept pace with the residential build-out. Nearby schooling options include GD Goenka, St. Xavier's, and The Shriram Millennium, while healthcare needs are served by Medanta and Park Hospital. For everyday retail and leisure, the corridor already supports formats such as Airia Mall, SS Omnia, and M3M Urbana, into which M3M Prive 73 adds a dedicated high-street format for Sector 73 itself.
M3M Prive 73 is one part of a much larger body of work the developer has built across Gurugram since 2010. On the residential and branded-living side, M3M Golf Estate in Sector 65, a 56-acre uber-luxury complex developed alongside Trump Towers Gurugram, won the Super Luxury Project of the Year at the Indian Property Awards 2019, and Trump Towers Gurugram remains India's highest-profile branded residential project and continues to generate premium resale transactions. On the commercial side, M3M IFC, a Grade-A office tower in Sector 66, established the company's credibility with institutional commercial tenants, while M3M Jewel on MG Road and M3M Route65 followed, each setting corridor benchmarks. Against this backdrop, M3M Prive 73 extends the same high-street retail playbook the developer has applied on Sector 71's M3M Broadway and along Golf Course Extension Road, into Sector 73's specific catchment on the SPR.
