M3M India Partners with Zydex Paints to Deploy German KEIM Regalan Mineral Façade System Across Premium Projects
German Mineral Façade Technology Arrives at M3M Golf Hills
M3M India has entered into a strategic partnership with Zydex Paints to deploy KEIM Regalan, a globally proven silicate mineral façade system from KEIM, Germany, across its premium residential and commercial developments. The partnership will commence with M3M Golf Hills in Sector 79, Gurugram, where KEIM Regalan will be used across the project's exterior façade, with implementation beginning in July 2026.
M3M India will extend the technology across marquee developments including The Cullinan, Altitude, Mansion and other premium projects, with the collaboration expected to generate nearly ₹100 crore in exterior façade works over the next three years.
How KEIM Regalan Works
The technology represents a departure from conventional exterior finishes. Unlike conventional acrylic paints that form a surface film, KEIM Regalan chemically bonds with the building substrate through a process known as silicification. This creates a breathable, water-repellent façade that offers exceptional UV stability, fade resistance and inherent fire-resistant properties.
Backed by a minimum 20-year warranty on film integrity and colour performance, the system significantly reduces repainting requirements and maintenance while preserving the building's aesthetic value over time.
150 Years of Mineral Paint Heritage
Founded in 1878, KEIMFARBEN is widely recognised as the world's pioneer in Silicate Mineral Paints, with nearly 150 years of expertise in protecting landmark buildings across the globe. Zydex Paints, India's pioneer in silicate mineral paints, brings this technology to market as the exclusive licensed manufacturer and distributor for KEIM in India.
Focus on Durability and Lifecycle Performance
The collaboration marks a significant step towards integrating advanced façade technologies that enhance façade durability, reduce long-term maintenance and elevate construction quality across its luxury developments. The collaboration brings globally proven mineral technology to one of India's leading luxury real estate portfolios, redefining façade material selection based purely on aesthetics to one focused additionally on long-term performance, durability and asset protection.
M3M India, active across residential and commercial projects in Gurgaon, Noida, and the wider National Capital Region, has positioned durability and lifecycle value as core to its premium positioning. The KEIM Regalan partnership extends this approach to the exterior, where mineral chemistry replaces the polymer-based films standard in mainstream construction.