M3M India was founded in 2010 by Basant Bansal, although its journey began in 2007 with the Bansal family's initial land acquisition in Gurgaon. For its first decade, the developer built its reputation almost entirely along Gurugram's Golf Course Extension Road — projects like M3M Golfestate, M3M IFC, and Trump Towers Gurugram redefined luxury living, with M3M Golfestate, a 56-acre luxury residential complex, winning numerous awards for its architectural brilliance. The pivot east into Noida is deliberate and financially backed: M3M India has committed Rs. 7,500 crore to new developments in Uttar Pradesh, including a Rs. 3,300 crore investment announced at the UP Global Investors Summit. Sector 97, on the Noida–Greater Noida Expressway, is the address where that commitment takes its most visible residential form.
The Noida Expressway has evolved into one of the most sought-after residential and commercial belts in the NCR region, known for its wide, well-maintained roads, lush greenery, and modern infrastructure. Sector 97 sits on this corridor with a connectivity profile that few mid-city sectors can match. Over the years, Sector 97 has undergone significant infrastructural development that helped the region establish strategic connectivity through the Dadri Road, Yamuna Expressway, DND Flyway, Kalindi Kunj Road, NH-24 and the Link Road. Sector 97's nearest metro stations include the Golf Course Metro Station, Botanical Garden Metro Station and the Okhla Bird Sanctuary Metro Station.
The sector's social infrastructure has kept pace with its road network. The locality enjoys proximity to eminent schools and medical centres such as Gyanshree School and PrimaCare Super Speciality Hospital, offering comprehensive educational and medical care. Some of the important landmarks near Sector 97 are Mall Of Noida, Noida Expressway, and Unitech Golf Course. For M3M, whose product in Gurugram consistently targets the high-net-worth segment, this combination of expressway access, green buffer, and established social infrastructure made Sector 97 a natural fit — not an opportunistic one.
Looking ahead, the upcoming Jewar International Airport further boosts the investment potential of projects along this corridor, placing Sector 97 within the direct influence zone of what will become the NCR's second international gateway.
M3M Jacob & Co Residences is India's first-ever branded residential project developed through a landmark collaboration between M3M India and Jacob & Co., the globally acclaimed New York-based luxury watch and jewellery brand. M3M x Jacob & Co. Residences is India's first residential landmark inspired by Haute Horology, combining the world-class jewelry and watchmaking mastery of Jacob & Co. with M3M's architectural excellence to offer ultra-luxury 3, 4, and 5 bed bespoke residences.
Spread across approximately 6 acres, the development rises across 4 grand towers of G+34 floors and offers 258 exclusive residences, making it one of the least dense luxury projects in Noida. Surrounded by nearly 300 acres of open greens with panoramic views of the Yamuna River and a golf course, M3M Jacob & Co represents a collectible address — not merely a home.
The residence tiers are clearly differentiated. The project offers a curated selection of ultra-luxury residences, including the 3-bed Opera collection, the 4-bed Billionaire residences, and the monumental 5-bed Palatial residences, all featuring expansive terraces and high-end finishes. Within, lies the option of interiors and furnishings that bear the unmistakable signature of Jacob & Co. — each residence can be thoughtfully appointed with bespoke furniture, handcrafted lighting, custom wardrobes, and accent pieces that echo the brand's world of high jewellery and horology.
Prices start at ₹8.75 crore onwards for ultra-luxury 3, 4 & 5 BHK branded residences on the Noida Expressway. The project is RERA-registered: the project is registered under UPRERA with the project registration number UPRERAPRJ690055/10/2025 dated 3rd October 2025 under the project name M3M J and C. Possession is scheduled to start from July 2030 as per the RERA site.
The amenity brief at M3M Jacob & Co is calibrated against a global reference point, not a local one. The development features over 75 masterfully curated amenities, including Maybach chauffeur services, a 50,000 sq. ft. clubhouse, private sky lounges, a 24/7 dedicated butler service, and wellness sanctuaries. A sky lounge and rooftop viewing deck provide panoramic vistas of the city skyline and surrounding greens. The infinity-edge swimming pool offers a serene retreat, while the Jacob & Co. signature clubhouse is perfect for social gatherings, celebrations, and leisure activities. Wellness facilities include a state-of-the-art fitness studio and a dedicated spa, promoting holistic health. Business lounges and co-working pods cater to modern professional needs, merging convenience with sophistication.
On the technology side, the security systems incorporated in the project include biometric access, facial recognition, RFID-activated lifts, AI-based surveillance, and visitor management systems. This positions the project at the same operational tier as branded residential developments in Dubai and Miami — the category M3M is explicitly referencing with this collaboration.
M3M Jacob & Co Residences does not exist in isolation. It is part of a deliberate, multi-sector strategy M3M has been executing across Noida. The recent launches of super-luxury projects M3M Altitude and M3M Opus in Gurugram, and two large-scale mixed-use projects in Noida (sectors 94 and 72), are propelling the company toward unprecedented growth. In Sector 94, M3M The Cullinan — another high-profile residential launch on the Noida Expressway — established the developer's credibility on this corridor before Sector 97 came onto the radar. That sequencing matters: buyers considering M3M Jacob & Co Residences can evaluate the developer's Noida execution track record against a live, nearby project rather than relying solely on the Gurugram portfolio.
Across all geographies, M3M has an impressive portfolio of 66 projects and has successfully completed 43 projects spanning 20 million square feet, with another 23 projects covering 40 million square feet currently in full swing. The company's stated commitment to delivering all pre-2020 launches before moving capital to new markets is a meaningful signal for buyers assessing construction risk on a project with a July 2030 possession timeline.
Since launch, M3M Jacob & Co Residences has already registered measurable price appreciation. During Q1 2026, average property prices moved from ₹31,500/sqft to ₹32,450/sqft, reflecting a 3.02% quarter-on-quarter rise, following an 88.06% jump in Q4 2025. That Q4 2025 move reflects the market's re-rating of the project at launch — a pattern common with credible branded-residence announcements.
At the sector level, commercial assets in prime Noida sectors offer 12% to 18% rental returns, and the Noida Expressway corridor has consistently outperformed many other NCR regions in terms of property value appreciation, a trend expected to continue with upcoming infrastructure developments like the Jewar Airport and expanded metro connectivity. For HNI and NRI buyers, the combination of a globally branded address, a developer with a verifiable delivery record, and a corridor with structural tailwinds — Jewar Airport, metro expansion, Noida Film City — creates a case that goes beyond lifestyle appeal alone.
