M3M India entered real estate in October 2010 with its first township, M3M Golfestate, a 56-acre residential development on Golf Course Extension Road in Gurugram's Sector 65. Since then the company has been led by Founder Chairman Basant Bansal along with promoters Roop Bansal and Pankaj Bansal, and it built its early reputation on Gurugram addresses such as M3M IFC, M3M Golfestate and Trump Towers Gurugram before carrying that playbook into Noida. By its own account, M3M India has delivered 43 projects spanning 20 million square feet, with another 23 projects covering 40 million square feet under construction, and every project launched before 2020 has already been handed over.
Noida became part of this story more recently. M3M India's own sales figures point to the scale of that push: the company was on track for record sales of approximately Rs 30,000 crore in FY 2024-25, having already booked around Rs 11,000 crore in the first two quarters, driven partly by two large-scale mixed-use launches in Noida's Sector 94 and Sector 72. Alongside these, M3M India has committed Rs 7,500 crore to new developments across Uttar Pradesh, including a Rs 3,300 crore investment announced at the UP Global Investors Summit. The company's Noida sales gallery operates out of M3M Experia in Sector 94, underlining how the Noida-Greater Noida Expressway corridor has become a second growth axis alongside Gurugram.
M3M Jewel Crest Avenue is M3M India's commercial retail development in Sector 97, positioned directly on the Noida-Greater Noida Expressway. The project spans approximately six acres with a rare three-side open layout and a frontage of about 207 metres, roughly 680 feet, giving retail units continuous street visibility from multiple directions. It follows a G+3 configuration built around an atrium-led design intended to improve visitor movement and sightlines across the development, with the third floor set aside for restaurants and a food court. Retail units in the current phase carry a 50:50 payment plan, with 50 percent due at booking and the balance closer to possession, and the project quotes a starting rental expectation of around Rs 140 per square foot per month. The project is registered with UP-RERA under number UPRERAPRJ690055/10/2025, with possession expected around July 2030.
Jewel Crest Avenue is the commercial half of a larger Sector 97 development that also includes M3M x Jacob & Co Residences, a branded-residence project M3M India has developed with the New York-headquartered luxury watch and jewelry house Jacob & Co, founded in 1986 by Jacob Arabo. That residential component covers around 5.8 acres and roughly 250 apartments across 3, 4 and 5 BHK configurations priced from Rs 8 crore, with possession scheduled for December 2028. Jacob & Co's move into real estate is not new: the brand previously partnered with Dubai developer Binghatti on the Burj Binghatti Jacob & Co Residences in Business Bay, designed around the brand's watchmaking and jewelry aesthetic. Pairing that branded-residence pedigree with a dedicated retail boulevard is the logic behind Jewel Crest Avenue's positioning, with the adjoining residences expected to anchor a resident catchment for the retail units.
Sector 97 sits on the Noida-Greater Noida Expressway, a six-lane, 24.53 km corridor that runs from Sector 16A near the Mahamaya Flyover to Pari Chowk in Greater Noida, and the sector also draws on the DND Flyway and NH-24 for access into Delhi. Nearby retail anchors such as DLF Mall of India and Atta Market sit within a short drive, giving the immediate catchment an established shopping base that Jewel Crest Avenue is positioned to complement rather than duplicate. From the site, Greater Noida is roughly 25 minutes away and Gurugram around 40 minutes by expressway, while Sector 18 is about 15 minutes, Noida City Centre about 20 minutes, and Indira Gandhi International Airport around 30 to 35 minutes. Metro access runs through the Botanical Garden and Okhla Bird Sanctuary stations on the Delhi Metro network.
The Noida Expressway belt has posted some of NCR's sharper price gains in recent years. Anarock data cited by industry trackers shows average housing prices on the Noida Expressway rising to around Rs 8,400 per square foot from Rs 5,075 per square foot, while separate market reporting has pointed to residential apartment prices along the corridor nearly tripling between 2020 and 2025. Infrastructure works are a large part of that story: the Uttar Pradesh government has approved a 17.435 km extension of the Noida Metro Aqua Line adding 11 new stations between Sector 51 and Knowledge Park V in Greater Noida, with an interchange at Sector 61 linking to the Delhi Metro Blue Line, at a cost of about Rs 2,991.60 crore. Noida's unsold housing inventory is also reported to have dropped 72 percent between 2020 and the first quarter of 2025, even as new launches across NCR surged, pointing to sustained demand absorption along this stretch of the expressway. For a retail-led project like Jewel Crest Avenue, that combination of rising residential density, expressway visibility and upcoming transit expansion is the backdrop M3M India is building into.
