A Six-Acre Retail Landmark on the Noida-Greater Noida Expressway
Price on Request
M3M Jewel Crest Avenue is a high-street retail and lifestyle development positioned on the Noida-Greater Noida Expressway in Sector 97, Noida. Spread across approximately six acres, the project is built around a rare three-side open layout with a frontage of nearly 207 metres, giving every retail unit continuous visibility from the expressway. It is conceived by M3M India as a curated commercial address rather than a conventional shopping complex.
The development brings together retail, dining, and entertainment across a G+3 structure, with an atrium-led design intended to keep visitors moving naturally between levels. Wide corridors, open plazas, and a dedicated floor for restaurants and food and beverage outlets are built into the plan, aimed at extending dwell time rather than simply processing footfall.
The design philosophy leans on visibility and circulation as functional tools, not just architectural flourishes. The open-sided plot allows natural light and sightlines to reach deep into the retail floors, while the expressway-facing frontage is treated as the project's primary asset for flagship stores and anchor brands seeking a visible presence along the corridor.
Sector 97 is emerging as one of the newer commercial nodes on the expressway, with M3M's own residential development in the same sector adding a resident catchment alongside the daily flow of expressway traffic. The combination of a growing residential base, planned metro connectivity, and proximity to the upcoming Jewar airport corridor positions this stretch of Sector 97 for continued commercial activity.
M3M Jewel Crest Avenue is positioned for retailers, F&B operators, and investors looking for a visible, expressway-facing commercial address in Noida's expanding eastern corridor.
Pricing on request — speak with our sales team.
Detailed master plan and unit-wise floor plans available on request.
Sector 97, Noida-Greater Noida Expressway, Noida, Uttar Pradesh · Sector 97 · Noida
Sector 97 sits directly on the Noida-Greater Noida Expressway, one of the busiest arterial corridors in the National Capital Region, linking Noida, Greater Noida, and Delhi in a single unbroken stretch of road. The sector is part of the expressway's newer commercial belt, where retail, office, and residential development have advanced together over the past several years. The area draws steady traffic from established markets such as Sector 18 and DLF Mall of India, while also benefiting from the newer catchment building up around it. A planned metro station at Sector 97 itself, part of the Aqua Line's extension toward Sector 142, is set to add a mass-transit layer to what is currently an expressway-first address.
For a retail and lifestyle development, this address offers a combination that is difficult to replicate elsewhere on the corridor: a three-side open plot with an expansive frontage directly on the expressway, positioned within a sector that is simultaneously home to new-generation luxury residences. The result is a built-in catchment of residents, expressway commuters, and visitors travelling between Noida, Greater Noida, and the upcoming Noida International Airport at Jewar, all converging on the same stretch of road.
See the property in person. Our sales team will get in touch to coordinate a visit at your convenience.
The Noida Metro's Aqua Line extension from Botanical Garden to Sector 142 includes a planned station at Sector 97, adding direct mass-transit access to the expressway corridor.
The upcoming Jewar airport along the Yamuna Expressway is expected to draw sustained commercial and travel-linked footfall to the Noida-Greater Noida Expressway belt.
The existing expressway remains the primary connector between Noida, Greater Noida, and Delhi, and continues to see steady commercial and residential activity along its length.
The DND Flyway provides a direct link from the expressway corridor into Delhi, supporting cross-city footfall for retail and office occupiers along Sector 97.
An upcoming Noida Authority office building planned in the adjoining Sector 96 is expected to add administrative footfall and further formalize the sector as a commercial node.
The plot is open on three sides, a configuration uncommon along the Noida-Greater Noida Expressway, giving retail units visibility and access from multiple directions rather than a single facade.
An approximately 680-foot frontage directly on the expressway ensures continuous visibility for flagship stores and anchor brands, a factor that directly influences retail performance and rental potential.
Sitting directly on the Noida-Greater Noida Expressway, the project draws footfall from commuters moving between Noida, Greater Noida, Delhi, and Gurgaon, rather than relying on a single local catchment.
The layout is built around an atrium that channels natural light and pedestrian movement across floors, intended to improve visibility and dwell time for retail and F&B occupiers.
M3M's own residential development in the same Sector 97 address adds a resident base within walking distance, supplementing expressway traffic with a steady local catchment.
The project is registered with Uttar Pradesh RERA under UPRERAPRJ690055/10/2025, bringing regulatory disclosure and transparency to the transaction process for buyers and investors.
Visited or booked here? Share your honest experience. Reviews are checked before they appear.
Pricing, plans, brochure, and a personal walkthrough — talk to our sales team.
