A 207-Metre Retail Frontage on the Noida-Greater Noida Expressway
Ground Floor Flagship Store, Ground Floor Retail, Upper Ground Floor Retail, Second Floor Retail, Third Floor Restaurant / F&B · Starting ₹29,000 onwards
M3M Jewel Crest Avenue is a commercial address built around a straightforward premise: put retail on an expressway with a frontage wide enough to be seen from every direction. Spread across approximately six acres in Sector 97, Noida, the development commands a rare three-side open layout with a 207-metre frontage along the Noida-Greater Noida Expressway, a plot geometry that is uncommon in the corridor's current supply.
The promise for retailers and diners is simple visibility and flow. An atrium-led design threads through the development, intended to keep circulation intuitive across the retail levels while ensuring shopfronts stay visible from the atrium as well as the expressway itself. The mix spans flagship stores, standard retail, restaurants and a food court, aimed at drawing a cross-section of visitors rather than a single demographic.
Design decisions here follow the logic of a high-street format compressed into a vertical, zoned structure. Ground and upper ground levels are positioned for international and premium brands seeking direct frontage exposure, the second floor is priced and planned for established Indian retail names, and the top floor is built around dining and entertainment, with a food court and restaurant spaces designed to extend visitor dwell time.
The timing follows the broader momentum building along the Noida-Greater Noida Expressway, a stretch that has seen IT and corporate occupiers, residential townships and now retail formats cluster within a few kilometres of each other. For a retail brand or investor evaluating NCR's east-of-Delhi corridor, an expressway-facing, three-side open plot of this scale is not a routine find.
M3M Jewel Crest Avenue is positioned for retailers, F&B operators and investors looking at Sector 97 as an entry point into Noida's expressway commercial belt.
Starting from Rs. 29,000 per sq.ft onwards
| Configuration | Size | Starting Price |
|---|---|---|
| Ground Floor Flagship Store Triple-height, expressway-facing units built for global flagship and anchor brands | 1905–4655 sq.ft. | Rs. 60,000 per sq.ft |
| Ground Floor Retail Standard ground-level shops offering direct footfall access and frontage | 1035–1910 sq.ft. | Rs. 47,000 per sq.ft |
| Upper Ground Floor Retail Ground-adjacent retail suited to established and growing brands | 1200–1500 sq.ft. | Rs. 39,000 per sq.ft |
| Second Floor Retail Compact retail units zoned for Indian fashion and lifestyle brands | 540–1228 sq.ft. | Rs. 35,000 per sq.ft |
| Third Floor Restaurant / F&B Dining and entertainment zone with food court and restaurant spaces | 1000–3463 sq.ft. | Rs. 29,000 per sq.ft |
Detailed master plan and unit-wise floor plans available on request.
Sector 97, Noida-Greater Noida Expressway, Noida, Uttar Pradesh · Sector 97 · Noida
Sector 97 sits directly on the Noida-Greater Noida Expressway, a corridor that has steadily turned into one of the region's active commercial stretches, flanked by established and upcoming sectors such as 94, 96, 98 and 100. The expressway alignment gives the address uninterrupted frontage and visibility, a factor that matters as much to retailers as it does to daily commuters moving between Noida, Greater Noida and Delhi.
M3M Jewel Crest Avenue occupies this stretch with a rare three-side open plot and a 207-metre (680 ft.) frontage, a configuration that few commercial sites along the expressway can match. The location places it within reach of established retail anchors such as DLF Mall of India and Atta Market, while sitting close to residential catchments including M3M's own branded developments in the neighbourhood, giving the address both footfall potential and long-term commercial relevance.
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Now operational and linked via the Yamuna Expressway, the new airport is expected to draw sustained commercial and logistics activity to the wider Noida-Greater Noida corridor.
The Faridabad-Noida-Ghaziabad Expressway, once complete, will cut cross-NCR travel times significantly, widening the customer catchment for retail addresses along the Noida Expressway.
The NMRC Aqua Line connects Noida and Greater Noida through stations including Botanical Garden and Okhla Bird Sanctuary, adding a public transit option to the expressway corridor.
This flyover is a key junction easing movement between the Noida-Greater Noida Expressway and central Noida sectors, reducing signal delays for commuters and visitors.
Linking Greater Noida to Agra and now to the operational Jewar airport, the Yamuna Expressway extends the reach of the Noida-Greater Noida Expressway commercial belt further south.
Few commercial sites along the Noida-Greater Noida Expressway offer a three-side open layout, which gives M3M Jewel Crest Avenue accessibility and visibility from multiple approach roads rather than a single frontage.
The 680 ft. frontage directly on the Noida-Greater Noida Expressway gives every ground-facing unit continuous visibility to expressway traffic, a factor that matters directly for flagship and anchor retail brands.
Ground and upper ground levels are positioned for international and premium brands, the second floor for established Indian retail, and the top floor for dining and entertainment, creating a planned tenant mix rather than random leasing.
The atrium threading through the retail levels is built to keep circulation intuitive and shopfronts visible from multiple vantage points, supporting footfall movement across all five retail levels.
Buyers pay half the consideration upfront and the remaining half closer to possession, a structure designed to ease the financial commitment for investors and retailers alike.
M3M has delivered landmark commercial addresses in Gurugram such as M3M Urbana and M3M IFC, and is now extending that commercial format to Noida's expressway corridor through Jewel Crest Avenue.
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